BRAND IDENTITY
OH NORMAN!
CATEGORYBrand Identity/Print/Digital
Oh Norman, an eco-friendly and ethically sourced product for dogs. A brand made by actress Kaley Cuoco who is known for many famous tv shows and movies such as The big Bang Theory Harley Quinn, Meet Cute alvin and the Chipmunks, Hop and many more. The brand was inspired by her beloved rescue dog Norman who unfortunately passed away at the age of 14 years old. Portions of every purchase goes directly to rescuing dogs just like norman.
Oh Norman’s brand identity was inspired by the legend himself, the love he brought to the world and the concept of rescue. The oh Norman mark is a geometric version of the mascot version of norman. The logo mark set the tone for the wordmark utilizing the friendliness and geometric structure to pair well with one and other while incorporating a nod to a dog door in the letter H in the wordmark. The color pallet was inspired by the love and sunshine dogs bring to the world paired with warm photography in order to capture the feeling.
Programs In Use:
Adobe Illustator
Adobe Photoshop
BRAND DETAILS
COLOR:
Red
Hex: 661009
R:102 G:16 B:09
IMAGE SIZE:
1080 X 1080
Behance
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Tel: +1 646-908-9190
Mail: hello@asilosmagdalena.com