CATEGORYApparel/Print

Obesse a street wear clothing brand that was founded in 2012 by Daniel Gastelum. Since the birth of the brand Gastelum has collaborated with many local artist in his home town and has produced sessional drops. 

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I was brought on to the team for a new sessional drop called EAT. The client was in search for pushing the boundaries of his brand with something that felt more contemporary with a blend of my personal touch of my past roots. Utilizing the origins of Obesse, I explored wide bomb style graffiti letters to speak to the foundation of the brand and blended it with some inspiration from the original logo to speak to the concept just right. I paired it with a sans serif that speaks to the corporate entities in which graffiti lives in while nodding to consumer space of street wear.

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Programs In Use:
Adobe Illustator 

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BRAND DETAILS

COLOR:

White
Hex: FFFFFF
R:255 G:255 B:255

Smoke Gray
Hex: E8E8E8
R:232 G:232 B:232

Black
Hex: 000000
R:0 G:0 B:0

IMAGE SIZE:
1080 X 1080