ART DIRECTION
AI
CATEGORYArt Direction/ Advertising/ Print
Carnegie Mellon Ai was a collaboration with Donna Stugress ( Chief Marketing Officer, College of Engineering ) and Director Tim Brown ( College of Engineering ). The brief was to find a way to communicate what the program of Ai has to offer at the university for the new in coming students that are interested in attending. Stugress and Brown’s vision was build off their original campaign while utilizing references and provide in formation on Ai.
For this process I utilized 3D Renders in order to provided a better visual for the client during our collaborative meetings; seen in the images above. Angelica Dios Jaramillo assisted me with the materials research as we were required to find element’s that felt close to what is being used in the program at CMU and we collaborated with photographer Robin Stein and prop stylist Mat Cullen in order to execute the final vision of Mellon, Stugress and Brown.
Programs In Use:
Adobe Dimension
Adobe Photoshop
BRAND DETAILS
COLOR:
Grey
Hex: A3A8AB
R:163 G:168 B:171
White
Hex: FFFFFF
R:225 G:225 B:225
IMAGE SIZE:1080 X 1080
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